Flipkart launches speedy, loyalty service 'Flipkart Assured'

India’s largest e-commerce marketplace Flipkart has recently launched Flipkart Assured – ‘Quality and Speed assurance’ programme for customers across India. This programme ensures that high quality products are delivered in the fastest time possible.
Under the programme, products across all popular categories including fashion, mobiles, electronics, home and appliances will carry the ‘Flipkart Assured’ badge and will go through six levels of quality checks, and have an accelerated delivery process to Flipkart’s customers. The badged products will be delivered across India within two days.
“ This is a continuation of our commitment to customers by enabling the highest quality of shopping experience,” Chief Marketing Officer, Flipkart, Samardeep Subandh, said in a press statement.
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The company has undertaken deep efforts across its entire value chain to launch this programme. All ‘Flipkart Assured’ products are sourced from highly ranked sellers, qualified and filtered through six levels of quality checks across multiple parameters, including packaging, product specifications, product ratings, return ratio of the item, the seller’s ability to fulfil the order and committed timelines.
“To further streamline the process, all purchases are packed and shipped by Flipkart to ensure seamless and real-time monitoring,” the company statement said.
The programme is also enabled by world class algorithm developed by Flipkart’s data scientists that blends a wide range of factors, including customer returns, ratings, seller cancellations and other performance related factors integral to a great experience online.
This algorithm then badges a product Flipkart Assured purely based on performance. The feedback loop on top of this ensures the algorithms gets progressively better.
Flipkart assured will be available on all platforms – desktop, app as well as Flipkart lite.