Sri Lanka’s premium lingerie brand amanté is keep to tap one of the most attractive retail targets globally – India. The Indian market represents a huge, untapped lingerie audience, something which lingerie makers are keen to take advantage of.
A paradigm shift in consumer thought process has only helped to further the growth of the lingerie segment. From considering lingerie as a basic to thinking of it as a product that is fashionable, enhances comfort and shapes the body, the buyer has evolved. And inner wear brands like amanté are keeping pace, finding the right fit in the market, overcoming challenges.
“This is the discerning fashionista that amanté caters to – 20-30 years of age, fashion conscious, upwardly mobile, and digitally active,” said CEO MAS Brands India and amanté, Vivek Mehta.
amanté – which aims to provides the modern woman with comfort, confidence, fashion, and sensuality – has a complete range of intimate wear including lingerie, sleep wear, swim wear and active wear.
The brand, which is currently present in about 1,200 stores throughout India has ambitious expansion plans.
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“We have four exclusive brand outlets operational in India and are all set to open 25 more doors in the country along with 400 more partner stores by the end of 2017,” Vivek Mehta told Indiaretailing Bureau.
“Our core focus is expanding distribution through channel partners, providing a superior consumer experience and a complete product offering through our exclusive stores and our own website,” he added.
Apart from it’s exclusive stores, own website and shop-in-shops, amanté is also available at all leading online portals.
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amanté has four exclusive brand outlets operational in India and is all set to open 25 stores and 400 more partner stores by the end of 2017
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