Reliance Trends inaugurates 70th store in India

13 Dec 2011

Reliance Trends, an apparel-specialty concept of Reliance Retail, has opened its 70th store in India. This is the brand's 10th store in Bangalore at Phoenix Market City. Spread across 20,000 sq.ft., the outlet houses over 100 Indian and international brands including Oxemberg, Indigo Nation, John Players, Twills, Scullers, Denizen, Lemax, Duke, In-excess, Raymond fabrics, EmporioAshasarees, Celebration sarees, Lilliput, Catmoss, Gini & Jony, and Baby Joy.

Speaking on the occasion, Arun Sirdeshmukh, Chief Executive, Reliance Trends, said: "Keeping up with the ever evolving taste of the contemporary Indian consumers, the Indian retail industry is undergoing vast changes. Since inception it has been the mission of Reliance Trends to 'Democratize Fashion' and make it accessible to a larger spectrum of consumers across smaller Indian towns and cities which did not have access to this evolved retail experience. It is indeed a privilege to have pioneered this philosophy which has helped us to emerge the country's largest fashion destination with 70 stores across the country."

The Reliance Trends store chain journey began in 2007, with its first store at Ambi Mall, Gurgaon. Today, it has stores in 44 cities. The retailer has 16 brands of its own across men, women, and children categories such as Pureza, Network, Neplay, DNMX, Performax, Graviti, Sparsh, Hushh, Forever 17, Panda, and Frendz. Reliance Trends offers both ready-to-wear and unstitched fabric for men and women.

Reliance Retail Limited (RRL), a subsidiary of Reliance Industries Limited opened its first retail store in November 2006 and today operates more than 1,000 stores in over 86 cities, across 14 states and serving over 2.5 million customers every week. RRL is a multi-format retailer that operates Reliance Trends, Reliance Market, Reliance Fresh, Reliance Super, Reliance Mart, Delight, Reliance Digital, iStore by Reliance Digital, Reliance Footprint, Reliance Jewels, Reliance Time-Out, Reliance Living, and Reliance AutoZone.

-IndiaRetailing Bureau