Tata Housing launches its retail brand 'GoodLife'

13 Mar 2012

Real Estate Development Company Tata Housing has launched its first pan-India retail brand – GoodLife as part of its 65 acre township project in the suburb of Boisar, Maharashtra. GoodLife Boisar will be a Ground + 1 structure touted to bring mall culture to urban localities having no malls.

Speaking on the launch of GoodLife, Brotin Banerjee, Managing Director, Tata Housing said: “We are very excited to launch our first retail initiative GoodLife. It’s much more than a collection of shops with basic infrastructure and a conducive shopping environment. We are confident that Goodlife will become a destination shopping experience in suburban locations like Boisar and beyond.”

The company claims that GoodLife will serve as a hypermarket which will cater to daily requirements of the township by offering range of products such as apparel, accessories and services like a bank branch, ATMs, salon, restaurants, a café and entertainment - customized as per the requirements of the customers.

According to the company officials, the primary consumers of Goodlife - Boisar will include over 2,500 families staying in the township. There’s also the added advantage of being adjacent to Chillar Road, a 60-foot wide road that connects to NH8 Highway and is an arterial road interconnecting East and West Boisar.

Established in 1984, Tata Housing is a closely held public limited company with 46 million sq.ft. under various stages of planning and execution and an additional 19 million sq.ft in the pipeline. It is a subsidiary of Tata Sons that holds 99.76 percent of equity share capital of the company.

-IndiaRetailing Bureau