CamelBak enters Indian market in association with Realm

13 Apr 2012

US-based hydration gear manufacturer and retailer CamelBak has entered the Indian market through a collaboration with Realm as its distribution partner in the country. The company's move to further push the brand base in the Asian region expects the Indian market to turn into the most vital market, owing to its population size, number of big cities, and the fact that the country has a huge and increasing middle-income group populace.

Commenting on the collaboration, Mehul Arora, Co-Founder, Realm, said: “India as a market is very big for CamelBak products; they are being widely used by adventure enthusiasts and have been known as a trusted brand. With this association, we intend to introduce highest quality and safe-to-use international products and brands in India.”

Headquartered in Petaluma, CamelBak is already present in 80 countries. According to the company officials, the products of the retailer are used by NASA astronauts along with military fields across 50 nations including US and UK forces. CamelBak products claim to be 100 percent free from toxic chemicals.

Founded in 1989, CamelBak offers personal hydration gear and accessories. The brand is privately held offering products in 80 countries.

Realm brings international brands to India from across the globe.

-IndiaRetailing Bureau