VF Arvind Brands to launch more brands

13 Jan 2007

VF Corporation, one of the world’s largest US based apparel company, with its Indian partner Arvind Group have been planning to bring at least 50 foreign brands India. VF Arvind Brands has already introduced Lee and Wrangler. And in 2006 the company had introduced brands like Nautica, JanSport and Kipling.

Now the company is going to launch brands like Hero and Riders, which are owned by
VF Corporation. Under these brands the company will introduce a range of products like caps, shirts, T-shirts, belts, knit and woven tops. These brands will be sold through multi-brands outlets.