Letters to the Editor

Concept of Visual Merchandising

I write to you with a request to your team. Kindly explain thoroughly about the concept of visual merchandising and which retailers applies this concept best in the stores.

P. Karthikeyan

Power in malls

I want to share a few facts.

With the increasing number of retail outlets and malls in the country, the need of power to keep these mega shops, malls and multiplexes glowing throughout the day and night, is also growing.

With the power shortage that India faces in many of its states, it has also become important for retailers to monitor and control the consumption of power. Another important aspect is the billing of power consumption to all consumers in a mall.

WinEMS is a power monitoring and billing system which allows the monitoring of power consumption in a retail facility and also provides automatic monthly bill generation for the individual commercial shops and establishments. With bill generation, it also offers features including regular reminders over SMS and ability to automatically disconnect supply for defaulters. Power consumption monitoring, control and billing will become a significant need for the retailers in the years to come. Many retailers including More. From the Aditya Birla Group, Inorbit Mall from the Rahejas are going for such systems.

Vipul Shah
eGenietech Software Solutions

Branding ideas to increase footfall

I am management trainee and doing my internship with a salon and spa company. I am taking care of the marketing part of the company. Can you please suggest me some new branding ideas so that I can work for increasing the footfall in my spa.

Mrityunjoy Mishro