Branding/Marketing

"Will you walk into my parlour?" said the grocer to the housewife
Mrs. Sharma did her grocery shopping at her local 'kirana' store. She walked across (list in her handbag), strained over the crowded counter and read out her list item by item to the shop keeper...

Beyond the movie
That multiplexes are a complete entertainment space and not just a screen to catch the latest flick is being proved by more ways than one. In a recent study, patrons of multiplexes were requested to categorise 10 to 12 pre-decided multiplex offerings...

Welcome news for retailers of consumer durables
This should come as welcome news for all those in the retailing of consumer durables, popularly known as white goods.

Food for thought for multiplexes
A recent qualitative research that was commissioned by Fun Cinemas, with the help of the Indian Market Research Bureau (IMRB) has thrown up several interesting pointers to understand the out of home entertainment space and to gauge.

Culture curry
On a recent flight from Mumbai I was sitting next to the head of HP, who was travelling to India as an observer of the Indian retail scenario. When she asked me what business I was in, I told her that my company was developing speciality malls in India.

What a Shopper Seeks: Conveniences and Innovations
They say change is the only constant in life. That adage is certainly well reflected in the considerable and continuous movement in our industry – a result of frequently changing consumer's demands, purchasing trends and the focus on time

"Back to the Future"
They say change is the only constant in life. That adage is certainly well reflected in the considerable and continuous movement in our industry – a result of frequently changing consumer's demands, purchasing trends and the focus on time

Feathers in the cap
A one time small retailer has branched out into a chain of six stores with plans to spread itself further in the northern market. IMAGES BoF profiles the New Delhi-based fashion store, Ritu Wears.

Secrets revealed
An exporter turned brandmaker is trying to redefine nightwear as dramatic, seductive and utterly original. Ranjan Kaplish profiles Pretty Secrets.

Hasbro: Ready to dream
Chennai-based Hasbro Clothing, already a hit among youngsters with brands like Genesis, Basics and Probase, is eyeing a turnover of Rs 1,000 crore by 2015. With major expansion plans on the anvil, including retail growth, brand extensions and new product launches...