After a phenomenal response in Andhra Pradesh, Jaipur, Chennai, NCR, Delhi and Ranchi, Reliance Retail Ltd expands further into southern India with the launch of 11 pilot Reliance Fresh stores in Bangalore. Evenly spread out through the city, the areas where the stores have come up include, CMH Road, Indiranagar, JP Nagar, Jayanagar, Banashankari etc.
The 11 pilot Reliance Fresh stores are being rolled out across Bangalore and will carpet an area of about 25,000 sq.ft. Each store has an average of about 20 trained sales associates attending to customers. The Reliance Fresh stores will carry fresh fruits and vegetables, staples, top-up grocery, dairy products, besides offering ‘Reliance Select’, the Reliance brand of products. The stores will remain open from 8:00 am to 9:00 pm, seven days a week.
Carrying forward the vision of Mukesh Ambani, chairman and managing director, this retail offering will deliver a win-win partnership between farmers and customers. On the one hand it will provide unmatched affordability, quality, choice of products and services to consumers, while on the other hand bringing prosperity to farmers by giving them better value for their produce.
Along with the launch of the stores, Reliance is also offering its membership and loyalty programme, ‘RelianceOne’, designed to deliver customised benefits to frequent shoppers. Till date there are approximately 5,50,000 Reliance loyalty customers, and growing each day at the 80 stores across Andhra Pradesh, Rajasthan, Tamil Nadu, Jharkhand, Delhi and the NCR.
Reliance Retail is building a business that focuses on competitive offerings to Indian consumers across several verticals in diverse geographies through multiple formats. This will be built on an integrated platform with a robust supply chain, logistics and information technology infrastructure.
More Reliance Fresh outlets will soon follow these 11 new store launches in Bangalore. Company sources remarked that ‘fresh’ outlets would also be launched at Mysore, Hubli-Dharwad, Belgaum and Mangalore in Karnataka at a later expansion phase this year. Within four months of launching the Reliance Fresh stores, the total square footage of the 80 Reliance Fresh stores across the country has today grown to approximately 1,90,000 sq.ft.
