Trent, the company behind multi-brand fashion retailer Westside, will soon open an exclusive womenswear outlet in Delhi. The store is expected to stock popular western and traditional wear brands along with its private labels for women in all age groups.
When contacted, the company’s communications official confirmed the development, but turned down the request to share more information, claiming, “We are in the process of getting things together and cannot announce anything now. There are many hitches that need to be sorted out until the project is completed.”
The company will also introduce Fast Fashion, designerwear for masses. The line of fashionable clothing is expected to be a low-cost designerwear targeting the youth.
Under its Star India Bazaar initiative, Trent will launch its second Star One Global hypermarket in suburban Mumbai tomorrow. The store will offer low prices for customers, who can pick from a wide selection of staples, fresh goods, consumer durables, household products, apparel and luggage, among others.
The first Star India Bazaar was opened in Ahmedabad in 2004.
The rapid developments at Trent are directed at achieving the company’s massive expansion and pan-India presence plans. In a recent interaction with Indiaretailing, the communications official had shared the company’s plans to open over 20 stores within a couple of years, endeavouring to take the store tally to 100 by 2010, with each flagship store covering about 45,000 square feet on average.
The company had tied up with DLF for real estate acquisition purposes, while it also entered into an agreement with The Xander Group Inc., a global private equity firm, in April this year to develop and manage an institutional retail real estate portfolio in partnership with Indian developers.
– Ranjan Kaplish
