America’s number one Web Service provider, MyWebGrocer, for the Retail Grocery Industry, has had rapid growth in its new Grocery Ad Network due to its easy and hassle-free online shopping experience.
Seeking to deliver a quicker, more powerful and more integrated advertising and shopping experience to its e-commerce customers, MyWebGrocer has announced a tieup with DoubleClick, a world leader in digital marketing. MyWebGrocer has specially deployed DoubleClick’s integrated DART® platform.
MyWebGrocer has over 80 nationwide grocery chains covering 65 percent of the top DMA’s. The Ad Network is an online assembly of over 1400 grocery store websites where consumer products goods companies (CPG’s) can advertise their goods and get feedback from consumers. Consumers visit the sites for specials, for meeting places such as MyBaby.com, and for recipes.
DoubleClick’s integrated platform enables MyWebGrocer to serve and display highly targeted ad campaigns for customers like Kellogg’s while also providing all-important deep analysis and reporting to ensure that MyWebGrocer and their clients are driving sales.
“In a lot of ways, it’s the holy grail of advertising,” said MyWebGrocer Vice President of Business Development Alec Newcomb. “When we’re asked by a CPG company whether or not their advertising is working, we can show them exactly how it’s working.”
“The combination of the MyWebGrocer roster of 80 retail grocery chains and DoubleClick’s DART platform has enabled a host of new opportunities for both our retail clients and CPG partners,” said Newcomb. “We are already seeing double digit product sales lift from the introduction of the DART system across our network.”
