Nature’s Essence, probably one of the fast-growing personal-care brands in the country, is set to get into services retailing as the company will soon open exclusive Nature’s Essence salons.
The first salon will be launched in Ludhiana, followed by another one in Amritsar. A Nature’s Essence flagship salon is expected to open at SelectCity Walk mall in New Delhi by July.
“Nature’s Essence offers herbal products, and in an effort to promote the use of these products, we are opening salons that will use only Nature’s Essence brand for all services,” Saurav Nanda, executive director, Nature’s Essence, told Indiaretailing.
“We have big plans for the salons business; around six openings are lined up for non-metros, soon,” added Nanda.
“The salon will also train aspiring beauty and make-up artists, who after completion of training are likely to be absorbed by the company itself. For training purposes, the brand already has an agreement with Cory Walia, a famous Bollywood make-up artist, and is in talks with more such experts in Bollywood,” confirmed Nanda.
The company had recently launched Coloressence, a colour cosmetics range under the Nature’s Essence umbrella. The range includes concealers, foundations, lipsticks, lip-glosses, mascaras, eye shades, eyeliners and make-up removers.
Coloressence, which will be offered at the to-be-launched Nature’s Essence salons, is available only in the professional segment through beauty parlours, salons, and other make-up studios.
– Ranjan Kaplish
