Dabur India Limited, one of the largest fast-moving consumer goods (FMCG) companies in India, plans to open its first retail store called New U in Delhi on Thursday.
Dabur’s retail venture is being operated by its wholly owned subsidiary called Health & Beauty Stores Limited.
Peter Baker, chief executive officer, H&B Stores, in a statement said, “These stores will be owned and operated by the company. However, Dabur India will not invest in real estate, but will open stores on a leased space.”
Dabur aims to make Rs 1,000 crore in revenue from H&B stores by 2010. The stores will have about 20,000 SKUs comprising Dabur products and other leading FMCG labels.
In addition, the company plans to launch private labels in the personal care category. According to the company, personal care products will be sourced from Thailand and China, and will be 20-25 per cent cheaper than their counterparts available in the market.
With an investment of Rs 140 crore, the company is targeting to operate 75,000 square feet of retail space by 2009.
