Samsaara, the fashion boutique chain from Genesis Colors Pvt. Ltd, opened an outlet at Indiranagar in Bengaluru.
This is the 10th outlet of Samsaara, following the flagship stores in Delhi, Mumbai, Kolkata, Chandigarh, Dubai and Kuwait.
Spread over 2,400 square feet, the multi-brand outlet stocks apparel, accessories and shoes from renowned designers including Manoviraj Khosla, Asmita Marwa, Mana Shetty & Esha Mehra, Neetu Gupta & Raj Shroff, and Malini Agarwal.
At the launch, Sanjay Kapoor, MD, Genesis Colors, said, “Understanding global trends and the needs of the country’s fashionistas, Samsaara has ushered into India the concept of multi-designer boutiques.”
According to Kapoor, the multi-branding is the USP of Samsaara and has given an edge over other retailers of designerwear.
To boost its business in the city and create a loyal clientele, Samsaara has come up with a concept of hosting special ‘designer evenings’ – a special in-store meeting and interaction of designers and fashion aficionados.
At present, Samsaara sells designs of about 60 designers including Rohit Bal, Tarun Tahilianii, Suneet Verma, Raghavendra Rathore and JJ Valaya. The store also stocks creations of aspiring designers.
– Stella Paul, Bengaluru Bureau
