HP, a Us-based leading technology company, is all set to increase its presence in the retail market of Asia Pacific and Japan (APJ) region by setting up 7,500 retail partner stores across 1,000 cities by 2010, and its main focus is on the markets of China, India and Southeast Asia (SEA).
Announcing this, Chirstopher Morgan, senior vice president, Imaging and Printing Group, HP Asia Pacific and Japan, said, “Through the expansion of our retail footprint, we will make HP technology more easily accessible to our consumers by bringing in the full portfolio of leading-edge consumer PC and printing consumer technologies.”
HP also wants to improve their customer service by launching the ‘HP Experience Store’ programme, which will start in 100 retail partner stores by 2008 and will be increased to 200 stores by 2009.
Elaborating their plan, Morgan further said, “Through our new HP Experience stores, we will change consumer buying behaviours by improving customers’ shopping experiences.”
In an attempt to bring HP technology to non-IT locations where consumers shop and play, HP has decided to build up innovative ‘Alternate Experience Centres’ with lifestyle retail partners –Vivienne Tam fashion boutiques in Asia and the EA Experience Store in Hong Kong. These centers will give a lifestyle touch to its products.
