For successfully organising its promotional event called ‘Power Kids’, Inorbit Mall, subsidiary of K Raheja Corporation, has been awarded with the prestigious ‘Silver Award’ at Asia Shopping Centre Awards, held recently on the sidelines of International Council of Shopping Centres’ (ICSC) Asia Expo at Macao, China.
The mall has been awarded in the sales, promotion, events and marketing category in recognition to its 17-day fun packed event including quizzes, contests and workshops targeted at children as a part of the summer celebrations held at the Inorbit Mall, Malad in May 2008. There was an average of 30,000 footfalls clocked per day during the activity, claimed a company press release.
“We are excited with the recognition that the ICSC has given us with this prestigious award,” said Kishore Bhatija, CEO, Inorbit Malls on receiving the award.
“Apart from the superior design and excellent retail mix that has made Inorbit Malad the most sought after retail destination in the country today, we are also now in the limelight for our aggressive and innovative marketing initiatives,” added Bhatija.