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Faces to roll out in Middle East, Africa

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Canada-based cosmetic brand Faces will get its roadmap to African and Middle East markets soon through Kishore Biyani-led Future Group. Future Group, which has acquired around 70 per cent stake last year in Faces Cosmetics through Future Capital — the financial arm of Pantaloon Retail, has been learnt to be in talks with one of UAE-based retail chains to roll out Faces products in the region.

Rajat Wahi, CEO, Faces Cosmetics, said, “We are looking at some untapped markets of Africa and high-end shopping destinations including Dubai in Middle East as part of our global expansion.”

The company is targeting around USD 100 million sales figure from global operations over the next three years, up from its current USD 20 million.

Currently, Faces Cosmetics is operational with 54 retail outlets—35 in Canada, 16 in Mexico, two in the US and one in Ireland.

— IndiaRetailing Bureau

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