Samsung Telecommunications plans to launch 35 new handsets in 2009. Further, to push the sales of its handsets in India the company is looking at alternative distribution channels and bundled value-added-services, reports Business Standard.
Sunil Dutt, country head, Samsung Telecommunications, said, “We are looking at launching close to 35 new handsets in India in 2009. We are tying up with several production houses to offer value-added-services like handsets with Ghajini games, prayers, Indian calendar and much more. Consumers can also download other value-added-services that respective service providers may offer.”
According to the company, they are also trying to offer full length movies and songs with their handsets. These handsets are typically in the mid-price segment which costs between Rs 5,000 and Rs 10,000.
Added Dutt, “We are looking at tie-ups in the online space as increasing number of consumers are purchasing handsets and accessories online. We therefore plan to tie-up with multiple online partners to sell handsets online through their network.”
For rural pockets, Samsung plans to tie up with local co-operatives to push handset sales. Samsung has recently tied-up with Indian Farmers Fertiliser Co-operative Limited (IFFCO) for rural telephony, which will take Samsung handsets and services to the countryside.
— IndiaRetailing Bureau
