In a major shift for Microsoft, which has relied on high-street retailers to pump out PCs, Windows, Zunes, and copies of Office to consumers, the software giant is all set to open its own retail stores.
Further, the company has also named David Porter as corporate vice president of retail stores, whose first order of business will be to define locations, time frames, and specifics for a series of Microsoft-branded retail sores.
Many believe Microsoft is following Apple’s lead by opening its own retail stores. Apple, meanwhile, has peppered the globe with flagship stores that sell Macs, iPods, software, and provide customers with decent support.
— IndiaRetailing Bureau
