Sangeeta Pendurkar has been appointed as VP – strategy at Coca-Cola India. Pendurkar earlier served HSBC Bank Middle East Ltd as chief marketing officer.
In her new role, she will be handling strategic planning initiatives and the international trade business and reporting to Atul Singh, President & CEO, Coca-Cola India.
Announcing the appointment, Atul Singh said, “We are pleased to welcome Sangeeta to the Coca-Cola family. India and South West Asia Business Unit has a huge potential as these markets are relatively underdeveloped.”
“The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution. A right Brand, Price, Pack and Channel (BPPC) strategy will ensure that we further penetrate this market and fulfill the daily beverage needs of our consumers. Sangeeta will be a key resource, who would help us realise the potential by leading our Strategic Planning Function. Sangeeta has a rich and diverse experience in FMCG and retail banking, which she would be able to leverage in this assignment,” added Singh.
— IndiaRetailing Bureau
