Confectionery retailer and country’s pioneer in international concept of pick-n-mix candy chain Sweet World, has announced the launch of a new range of candies — Love Bites. Further, the company has also partnered with reality television show Vodafone MTV Splitsvilla 2 to reach out to young customers, according to a company press release.
Vrinda Rajgarhia, founder and director, Sweet World, said, “We are delighted to be associated with Vodafone MTV Splitsvilla2 as their candy partners to cater to the ever increasing demand of the youth. Our new products and colourful theme outlets will attract the youngsters more with this association.”
The range includes eight new flavours — Heart Breakers, Lust Berry, Love Handles, Romancing Stars, Blush Berry, Devils Angel, Cupid Sticks and Lucious Lips.
Opening its first store in Mumbai in October 2002, the company currently operates over 50 outlets in 19 cities in India.
— IndiaRetailing Bureau
