UK’s leading sportswear brand Umbro has planned to showcase its latest collection of shirts and kit in a pop-up shop in London’s Shoreditch. The collection will be previewed in a dedicated space from Saturday onwards and the customers will be able to pre-order ahead of England’s first World Cup qualifier, reports Retail Week.
The shop will be open for two weeks and will sell a range of sports product including limited edition football boots. The company has planned to open two more pop-up stores to showcase the shirts in New York and Tokyo.
The collection will go on sale from April 1, 2009.
— IndiaRetailing Bureau
