Hewlett Packard (HP) on Thursday launched six new notebooks and announced plans to expand its retail presence to consolidate its market leadership position in the personal computer segment. Equipped with latest features, the new range of notebooks is priced between Rs 22,990 and Rs 50,990 each.
“We have maintained clear leadership in the Indian PC space. Apart from the superior technological edge, HP and Compaq’s strong focus on chic design and performance has been its unique selling quotient. When we look at today’s market for portable devices, it is about development of a continuum of devices that meet consumers’ unique needs, whether for personal or business use,” said HP India president (personal systems group) Ravi Swaminathan, after unveiling the notebooks.
On marketing plans, HP India director (mobility business unit, personal systems group) Rajiev Grover said the company would adopt an aggressive ‘Go-to-Market’ strategy. “We plan expand retail footprint across 650 cities and expand the retail partner network to over 10,000 by the end of 2009. The new range of HP notebook PCs will be offered to customers through HP’s wide network of exclusive HP stores, multi-brand outlets and large format retailers,” he said.
Source: The Hindu
