Gini and Jony announced the launch of ‘Groovy T-shirts’ a limited edition T-Shirts range in association with Bajaj Allianz. This limited edition range of apparel, having specific messages focusing on securing a child’s future endorsed on them. As part of this campaign, Gini & Jony will be giving 10,000 ‘Groovy T-shirts’ to the lucky winners of the ongoing radio contests.
The ‘Groovy T-Shirts’ will also be available at all Gini and Jony outlets across the country from 14th of November. The t-shirts are available in 2 colors and 4 cool text options, which go well with the children in the age group of 4 to 14 years.
Speaking on the strategic tie-up, Akshay Mehrotra, head – Marketing, Bajaj Allianz, says, “Gini and Jony has launched a new range of ‘Groovy T-shirts’. It expresses the child’s freedom with garments that are designed for a happy, healthy, active, adventurous life. This exercise not only helps us connect directly with the kids but also provides us a platform to connect with masses and spread the general interest messages endorsed on the range. These T-shirts are a medium to educate masses about the importance & need of child insurance.
Responding to the tie-up, Anil Lakhani, director, Gini and Jony said, “The aggressive strategies of Bajaj Allianz & our broad customer base will complement each other in achieving milestones. We hope this association is just the beginning for a longer alliance with Bajaj Allianz.”
—IndiaRetailing Bureau
