In an attempt to strengthen its leadership in the foodservice delivery segment, global quick service restaurant (QSR) chain McDonald’s has introduced in India a 20 pieces Chicken Mcnuggets Box specially for McDelivery customers. The 20 pieces McNuggets box is launched in Delhi NCR region on McDelivery only.
Sharing his thoughts on the new introduction, Sanjeev Katyal, director marketing, McDonald’s North & East India, said “Launch of 20 piecss McNuggets Box is aligned with our continuous endeavour to deliver great taste and value to our customers. The especially packaged nuggets box further bonds people together with ‘Chicken Khane ka Naya Style’.”
According to the company’s press release, the Chicken McNuggets 20 pieces Box contains bite-sized pieces of breaded boneless chicken made of 100 per cent white meat, juicy chicken McNuggets accompanied with two dips including Barbeque and Mustard. It is available at a price of Rs 225 along with three dips as per customer’s choice (one Barbeque, one Mustard and third dip of your choice).
McDonald’s is the world’s leading foodservice retailer, with more than 32,000 restaurants serving over 50 million customers each day in more than 119 countries. In India, over quarter of a million customers visit McDonald’s family restaurants every day. McDonald’s has 173 restaurants in India of which 91 are in North & East India and 82 in West & South India.
—IndiaRetailing Bureau
