Reliance TimeOut, the specialty leisure retail format of Reliance Retail, forayed into Mumbai last week with its first store at Hill Road, Bandra. After store openings in Bangalore, Gurgaon, Kochi and Ahmedabad, this is Reliance TimeOut’s seventh store in the country.
This store in Bandra is the first of multiple stores planned across Mumbai, Thane and Navi Mumbai. The next couple of months will see stores being opened in Santacruz, Thane, Vashi, Kandivali and Borivali. This is part of an overall aggressive expansion strategy by the format which will also be seen entering Pune, Nagpur, Hyderabad, Mysore and Mangalore. The next year will see wide-spread expansion in terms of cities and number of stores in existing cities with a focus on Western and Southern India.
Speaking at the Mumbai launch, Deepinder Kapany, Business Head, Reliance TimeOut said, “We are proud to complete two successful years of Reliance TimeOut in the country. We have received overwhelming response from customers for our innovative and unique concept and the exciting range of interactive activities that enables customers to meet and interact with their favourite authors. With the thought of extending the unique Reliance TimeOut experience further, on our second anniversary we bring the Reliance TimeOut experience to customers in Mumbai. We are sure that books and music enthusiasts in the city will enjoy the experience that we have especially designed for them.”
Spread over 10,000 sq. ft. Reliance TimeOut extends to its customers in Mumbai a host of books, music and stationery. It offers a huge range of choice with 25,000 Books of every genre including Indian Languages and Academic books, over 15,000 movie and music titles, 4,000 stationery items, and a wide variety Gifts and Toys. The store will periodically offer book enthusiasts with the opportunity of interacting with their favourite authors through book reading sessions designed specially for them. The store will also see a lot of performances from up-coming bands and will host tons of activities for children.
“Reliance TimeOut launched its stores in Bangalore, Gurgaon, Kochi and Ahmedabad and has received an overwhelming response from books, music and stationery enthusiasts in all the cities. Numerous interactive events with well known Indian and International authors, musicians, dramatists and other celebrities are organized at Reliance TimeOut for books and music lovers. The stores have also become a destination for children due to the numerous events held especially for them,” Kapany added.
