One of the leading fashion apparel brand Provogue, has entered into a tie-up with HDFC Bank to launch equal monthly installments (EMI) scheme for its customers.
Under the arrangement, customers who purchase Provogue merchandise over Rs.1,500 from any Provogue Studio across the country using HDFC credit card, can avail of the easy EMI facility and thereby convert the bill value to be swiped into three EMIs. The service can be availed at zero interest rate and will be billed to the consumer in three equal parts.
“This is an initiative that provides our customers a reason to spend and purchase more through an easy mode of payment (EMIs). The concept of a deferred payment structure can only further induce sales while aesthetically balancing the emotional aspect of spending in the mind of a consumer,” said Ameet Panchal, chief executive officer, Provogue (India) Ltd.
— IndiaRetailing Bureau
