Bajaj Herbals Pvt Ltd, a manufacturer and exporter of herbal products has marked its entry in the haircare market with the launch of a hair oil brand called Veola in January. Bollywood actress Dia Mirza is the brand ambassador. “The launch of Veola hair oils is an opportunity for us to rewrite the category perspective,” Sanjay Bajaj, MD, Bajaj Herbals commented. The hair oil is being marketed in five variants.
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