Fem Care Pharma India launched a mega beauty hunt in Punjab in February. The winner of the contest will be crowned ‘Fem De Sohne Sohne Mukhde of Punjab’ and get a chance to appear on mainstream television. “This is a highly innovative and first of its kind initiative taken by Fem,” says Brand Head-Fem, Medha Mohan. The grand finale will be held in Chandigarh on March 7.
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