Volume Boost

Schwarzkopf Professional has relaunched BC Bonacure in January with a revamped brand strategy and new packaging. The brand has also unveiled its new product range BC Volume Boost from the BC Bonacure Hair with an amino cell rebuild technology. Other ingredients include natural extracts of water lily and bamboo. The protein content in Volume Boost shampoo claims to cleanse fine hair while providing boost in volume. The range includes shampoos and conditioners in the Repair, Rescue, Color save, Moisture kick, Hair & Scalp to Time restore with new variants.