Yum! Restaurants International, the International division of Yum! Brands, unveiled its first 3,500 square feet Taco Bell outlet in India at Mantri Square mall in Bengaluru. Andrew Waite, general manager, Taco Bell International said, “We’re extremely excited to introduce Taco Bell to India. As we continue to introduce the brand to several additional markets throughout 2010, we are very optimistic about the unique appeal of this brand and the way in which international customers are embracing it. In particular, Taco Bell has a strong tradition of value offerings, which we believe will play especially well in developing markets.”
Ashok Bajpai, general manager, Taco Bell India said, “We are confident that Taco Bell will redefine the eating-out market in India with craveable tastes catering to many consumer segments at unmatched prices. The experience at Taco Bell outlets too will be distinctive, incredibly vibrant, youthful and full of energy. Bengaluru is the first city in India where we are launching Taco Bell and we plan to open at many more locations soon.”
— IndiaRetailing Bureau
