Curves, one of the largest fitness centre franchise, announced that its master license for India, CFW International Inc (Curves India) signed a Memorandum of Understanding (MoU) with Hyderabad-based supermarket Q-Mart Retail Ventures.
“We want to bring our proven program of health and fitness to Indian women,” said David Ramadan, CEO, Curves India. “Now that Curves is the ‘McDonald’s of fitness’ in the USA and the world, with one Curves location for every three McDonalds, we want to bring ‘the McDonalds of fitness’ to India with over 200 locations in the next three years,” he added.
Having begun franchising in 1995, Curves targeted 50 franchise locations at the end of the year and reached 1,000 locations within 36 months and nearly 10,000 locations in just 10 years.
Further, Q-Mart announced for the development of 15 Curves for women franchisees in Hyderabad.
— IndiaRetailing Bureau
