After seeing a 3.3 percent fall in sales last year, P&G has added new products to its men’s product portfolio in order to persuade Gillette buyers and give a push to its sales.
The new products – selling between $7 and $9 – happen to be the first skincare line aimed at men since P&G’s $61 billion acquisition of Gillette five years ago. The range includes a pre-shave thermal scrub, a cooling after-shave moisturizer, a face wash for sensitive skin and a moisturizer that protects against UV rays. ‘‘We have an aspiration to be the biggest and best beauty and grooming company but we can’t get there unless we win with men”, said Chip Bergh, Head, P&G’s grooming unit. ‘‘ Gillette’s new Pro Series line has made a debut in North America and will be available globally by the end of next year.
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