Fuel, an upmarket fashion and lifestyle store, will today launch another store in Mumbai, taking the total number of its stores in the city to two. The first Mumbai store is located at Chowpatty.
Spread over an area of 1,800 sq.ft, the store at Khar will house designer brands from leading fashion designers such as Payal Singhal and Azalea.
"After a successful stint in South Mumbai, suburbs had to be our next destination in Mumbai; after all that’s where the glamour world resides, and since our clientele includes some well-known names from Bollywood, we decided to launch our second store in Khar," says Fuel owner Sushil Jhaveri.
Fuel offers pret, diffusion, home accessories, fashion jewellery, handbags, sarees and designer menswear. The store also caters to fashion-conscious teenagers.
Fuel houses over 65 renowned designers such as Rohit Bal, Geisha, Rina Dhaka, Neeta Lulla, Kavita Bhartia, Ranna Gil, Rohit and Rahul Gandhi, among others.
Besides Mumbai, the store is present in Pune, Ahmedabad and Bangalore.
– IndiaRetailing Bureau