European fashion brand s.Oliver has launched a store at Inorbit Mall, Mumbai. Spread over an area of 1,300 sq.ft, the store offers a range of products, including casual wear for women and men, accessories (bags, belts, scarves), fragrances and umbrellas.
Amit Rai, CEO, s.Oliver India, says, “The opening of the store at Inorbit Mall in Mumbai is the harbinger of an aggressive rollout in Mumbai, which would cement our positioning as the most preferred brand in the premium fashion brand category.”
In addition to the new store, s.Oliver has three points of sale in Mumbai – a 1,500 sq.ft exclusive store at Mega Mall, Oshiwara, and a shop-in-shop outlet each at Shoppers Stop, Andheri and Shoppers Stop, Juhu. The company also plans to open a shop-in-shop at Lifestyle, Phoenix High Street, Mumbai, later this month.
Besides Mumbai, s.Oliver stores are present in Delhi, Pune, Gurgaon and Hyderabad.
s.Oliver globally operates 170-plus stores of its own and 400 with partners in more than 30 countries.
– IndiaRetailing Bureau
