P&G pulls up its socks to increase its market share

Procter & Gamble Co. completed its mission to reach out to more consumers in 2010, helping the firm to reverse its market share losses, which it incurred an year ago. “In fiscal 2010, we reached an additional 200 million consumers, bringing the total we served to 4.2 billion, on track toward our goal of serving 5 billion consumers by 2015. We have a growing market share now in about 60 percent of our business. It was nearly half, a year ago”, says Bob McDonald, Chairman, President and Chief Executive Officer, P&G. The company recently introduced the bulk of its 2010 innovations including the Gillette Fusion ProSeries men’s skincare range and the new Pantene haircare range.