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Paul & Shark on expansion spree

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Italian luxury sportswear brand Paul & Shark, renowned for its designer yachting and golf wear,plans to open stores in Chennai and Mumbai. While the Chennai store will come up by the end of this year, the outlet in Mumbai will be launched by March 2011. The two new stores will be followed by a new store in Delhi.

Andrea Dini, owner and CEO, Paul & Shark, is excited at the growth prospects in India. He feels India is the most beautiful and most difficult market to understand.

Launched in India through a 50:50 joint venture with Reliance Brands Limited, the brand’s first outlet was opened at Emporio mall in Delhi, while the second store came up at Taj Krishna Hotel in Hyderabad.

Born in the 70s as a yachting brand, Paul & Shark has expanded over the years to include other sports, such as golf and skiing, and clothing that is not strictly sportswear. Paul & Shark today is a complete luxury sportswear brand offering a wide collection for men, women and cadets.

The brand currently has over 250 points of sale in important cities and fashion capitals across the world.

– IndiaRetailing Bureau

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