Celebrity hairstylist, Serge Normant, is set to launch his label of haircare and styling products branded as ‘Essentials’. The range, which will be available next month onwards, will include a variety of products, like a sulphate-free shampoo, dry shampoo, conditioner and a hair repair treatment system.
Each product uses Keravis, a vegetable-derived hair-strengthening complex aimed at improving the condition of damaged hair. Normant, who is mainly financing the deal himself, has partnered with Renee Flynn on the creative side and Forte Management on the business side, to give a good kick-start to his business venture. The range will be available on his website www.sergenormant.com, which will also feature online demonstrations on Normant’s celebrity clients from Hollywood.
Posted on: 3:11:2010
Source: www.wwd.com
