Wills Lifestyle, ITC’s premium fashion brand, announced that Tarun Tahiliani will be the designer for Wills Lifestyle Grand Finale at the forthcoming Wills Lifestyle India Fashion Week, Asia’s biggest and India’s premiere fashion and trade event.
This season the two pioneers in style and innovation come together to set new benchmarks in creativity and fashion. Tarun Tahiliani will also create an exclusive collection for Wills Lifestyle that will be retailed from Wills Lifestyle stores across the country.
Atul Chand, Divisional Chief Executive – ITC’s Lifestyle Retailing Business Divison, said, “Wills Lifestyle Grand Finale has always set new benchmarks in creativity and has showcased the best of Indian fashion talent.
Sunil Sethi, President, FDCI said, “Tarun Tahiliani is one of the most coveted designers of the country. He is known for his glamorous style and we look forward to him as the grand finale designer for Wills Lifestyle India Fashion Week Spring/Summer collection.”
Speaking on the occasion, Tarun Tahiliani said, “It is indeed an honor and privilege to be the Wills Lifestyle grand finale designer. The Wills Lifestyle India Fashion Week platform is a powerful one and I hope to be able to create a collection that will delight the patrons of the label. It is a significant engagement between both the brands and I am sure the audiences will be thrilled to view the show and access the creations on display."
The Wills Lifestyle Grand Finale will take place on Wednesday, 27 October 2010 at at Pragati Maidan in New Delhi .