Timberland has set out on a new expedition by partnering with Reliance Brands through a license cum distribution agreement for India. The brand opened its first Timberland store at Ambience Mall, Vasant Kunj, New Delhi. The exclusive store features a product line that spans footwear, apparel and accessories for men, women and children.
The journey began in 1952 with the start of the Abington shoe company in USA. In 1973, the 
brand as the world knows it got its name from the first waterproof shoe they created called Timberland. What started off as a shoe back then went on to become the world`s leading outdoor brand. Timberland is now available at over 130 countries around the globe.
To mark their official entry into the country, Timberland launched `Unsung Heros – not starring John Abraham`. The project aims to identify and celebrate all those who truly contribute to nature, behind the scenes. In the words of John Abraham who shall play the role of presenting these people to the world, "They are the real heroes, but they are not actors." Renowned documentary film maker Mike Pandey is also closely associated with the project.
"The Unsung Heroes project clearly reflects the partnership between two socially committed business giants, Timberland and Reliance. To us Unsung Heroes is not an event, it is a movement. And with John and Mike agreeing to partner with Timberland`s first CSR initiate in the country, we couldn`t have asked for more.” said Darshan Mehta, President and CEO, Reliance Brands Ltd.
"Being an actor and a nature lover, I felt a total connection the Unsung Heroes project. There are people who deserve appreciation and adulation for their efforts, who are never seen on camera. To me these are the true heroes. I feel honored that Mike and I have been given this opportunity to work with Timberland in finding the Unsung Heroes across India” said John Abraham.
Timberland also plans to quickly trek to all major cities across India, in the near future.
Timberland markets products under the Timberland, Timberland PRO, SmartWool, Timberland Boot Company, howies and IPATH brands. The company`s products can be found in leading department and speciality stores as well as Timberland retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East.
Reliance Brands Limited is a part of RIL Group of Companies. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle businesses.
Reliance Industries Limited (RIL) is India’s largest private sector company on all major financial parameters with a turnover of Rs. 2,00,400 crore (US$ 44.6 billion), cash profit of Rs. 27,933 crore (US$ 6.2 billion), net profit of Rs. 16,236 crore (US$ 3.6 billion) and net worth of Rs. 1,37,171 crore (US$ 30.6 billion) as of March 31, 2010.
RIL is the first private sector company from India to feature in the Fortune Global 500 list of ‘World’s Largest Corporations’ and ranks 117th amongst the world’s Top 200 companies in terms of profits. RIL ranks 75th in the Financial Times FT Global 500 list of the world’s largest companies. RIL is rated as the 15th ‘Most Innovative Company’ in the world in a survey conducted by the US financial publication, Business Week, in collaboration with the Boston Consulting Group.
