Boggi Milano, Italian menswear lifestyle brand, has launched its first store in Chennai. Located at Express Avenue Mall, the store occupies an area of 1500 sq.ft.
Speaking on the occasion, Giorgio Brandzza, brand director, Boggi Milano, said, “We are extremely pleased to launch our store in Chennai. We recently opened our two new stores in DelhiNCR and one store each in Kolkata and Bangalore. We are entering into a stage of faster development to bring the best in Italian styles and fits to our Indian consumer."
"We are looking at opening up to 35 outlets in India by 2015 and have plans to garner revenue of around $50 million (about Rs.225 crore) from the country within next five years,” Brandzza added.
Anand Nair, brand head, Boggi Milano said, “Boggi Milano store in Chennai targets our discerning customers who crave for Italian fabric and design and have the purchasing power. The store will offer the latest collection of clothing and accessories for men for both work and leisure under one roof. We have received an overwhelming response from our consumers so far and hope the same from our Chennai customers also.”
The 140-million-euro Boggi Milano brand entered India in 2008 under a joint venture with real estate major DLF’s retail management subsidiary, DLF Brands Ltd. It currently operates five stores in Delhi-NCR region, one store each in Kolkata and Bangalore and is looking at expansion in other parts of the country such as Pune, Hyderabad and Mumbai.
— IndiaRetailing Bureau
