Himalaya Optical, one of the leading optical and eye care retail chain in India, has recently launched an exciting new scheme, which offers customers a flat 25 per cent discount on exchange of old eyewear for new spectacles or sunglasses. The offer will be valid till March 31.
During the offer period, Himalaya Optical will display a wide assortment of fashionable and stylish collections, including Cartier, Mont Blanc, Prada, Bulgari, D&G, Tommy Hilfiger, Ray-Ban, Vogue and Phillipe Morelle.
Speaking about the offer, Shrawan Binani, MD, Himalaya Optical, said, “The latest exchange offer gives customers an opportunity to refresh their look by replacing their old eyewear with a new spectacle from a wide array of stylish and trendy collections.”
The scheme, he said, will be supported by a 360-degree multi-media marketing campaign comprising print, TV, radio and various BTL marketing activities. Himalaya Optical says it has state-of-the-art eye testing facilities and optometrists to ensure the customer gets a “zero-error eye test”.
Himalaya Optical currently has 51 outlets spread across various states including West Bengal, Orissa, Jharkhand, Madhya Pradesh, Andhra Pradesh, Maharashtra, Chhattisgarh, Uttar Pradesh, Haryana, Delhi, Punjab, Gujarat and Rajasthan.
– IndiaRetailing Bureau
