Italian luxury brand Bulgari is re-launching Mon Jasmin, originally launched in 2008, as Mon Jasmin Noir. According to Francesco Trapani, chief executive officer of Bulgari Group, Mon Jasmin, is all set to hit around 20,000 doors in its first year. “This year is going to be a very important category for fragrances,” said he when asked about 2011 projections, referring to the launch of Mon Jasmin Noir and the effects of the Bulgari Man launch in September.
Olivier Polge and Sophie Labbè, the noses from International Flavors & Fragrances Inc.have created the perfume and Mon Jasmin Noir is said to have zingy citrus and lily of the valley notes. Its heart is composed of a variation of jasmine flowers, whilst a woody drydown including cedar and patchouli is intended to “add a creamy final nuance.” The attractive faceted transparent bottle with a gold cap that carries the logo of the brand, while an organza ribbon strengthens its fresh appeal.
Available in three sizes 25 ml eau de toilette, 50 ml and 75 ml, the perfume is priced at $45, $80 and $105 respectively. Also present is a 100 ml body lotion for $28 and 100 ml shower gel for $28.
Bulgari is also set roll out its new Jewel Charms Collection of seven 25 ml miniature versions of its women’s fragrances, intended to be used as purse sprays that will retail from $45. “It’s a great product. The relationship between what you get and what you pay is very good,” said Trapani.
Source: www.wwd.com
