Sports footwear and apparel major Adidas has recently opened its ‘Core Concept’ store in Connaught Place, Delhi.
The new 2,000 sq.ft store, part of the unified ‘Core Concept’ followed by Adidas SPC (Sports Performance Centre) globally, includes elevated and flexible fixture systems, which let customers relocate brands and categories and give the store a whole new look. The outlet also boasts of an exclusive ST (Sachin Tendulkar) range.
Speaking at the store launch, Andreas Gellner, MD, Adidas India, said, “This is the second such store in India. The unique feature allows us to customise the layouts and create true sports destinations, thus, providing customers with a world-class experience. Sports and fitness has become part of everyone’s lifestyle, and in order to keep up with the surging demand, we want to give a sporting experience every time a customer steps into the store.”
As a Sports Performance Centre, the outlet consists of footwear, apparel, accessories and equipment for all forms of sport.
– IndiaRetailing Bureau
