Park Avenue, India’s popular men’s formal apparel and accessories brand, has introduced a new range of relaxed clothing in market, through its ‘Dress Casuals’ collection. Shreyas Joshi, president, Raymond Apparel Limited said, “The idea behind creating a special range of casual business clothing came from the increasing new age professionals in India and an overall growing preference for easy office dressing.”
The colours for this new range are a lot bolder than the regular business line, with yellow, and orange to purple, blue and green. The apparels carry a washed finished and contemporary fits and cuts, giving it a stylish, young feel.
Adding to this new range of apparel, Park Avenue has also launched an exclusive range of eyewear. Speaking at the launch, Gautam Singhania, chairman and managing director, Raymond Limited stated, “Eyewear is a significant accesory that impacts the look of a person, and with the launch of our new range of eyewear, we have taken the style quotient of the Park Avenue man to another level.”
Park Avenue plans to double its EBOs in the coming financial year.
– IndiaRetailing Bureau
