Leading Indian leather accessories brand Hidesign has announced the launch of the eco-project ‘Art of Reuse’. This project to be launched on June 5th, 2011 to mark World Environment Day is part of Hidesign’s year long effort to push its Green Campaign.
Taking the mandate further Hidesign would like to stress on the need to recycle and reuse. “We believe the best way to get an idea across is to engage people through participation”, says Dilip Kapur, president, Hidesign.
The ‘Art of Reuse’ is an engagement project to support the practice of converting waste materials or redundant goods into new materials / products of better quality with a higher environmental value. In this contest, participants will be encouraged to create new designs out of leather scrap provided in the “Art of Reuse kit”; available at all Hidesign stores PAN India. These designs would be submitted at Hidesign stores and winners will be selected through votes on Hidesign’s page on the social media site Facebook. On 1st August 2011, Hidesign will choose three winning products and the selected contestants will receive Hidesign gift vouchers worth Rs. 15000, Rs. 10000 and Rs. 5000, respectively.
This is a laudable step by Hidesign to reach out to a larger audience by introducing the simplicity in recycling and increasing the appreciation of handcrafted products. At Hidesign, we believe this initiative could take on a much larger form if we get your support.
– IndiaRetailing Bureau
