Barista Lavazza and Visa have joined hands to launch Cash at PoS – the country’s first cash withdrawal facility at the point of sale in a retail store. This will enable all Visa Debit cardholders to not only pay for their coffee and snacks but also withdraw cash at over 170 Barista Lavazza outlets located across the country.
As per RBI guidelines, Visa Debit cardholders can withdraw an amount of upto Rs. 1000 in a day, at any Barista Lavazza outlet. Cardholders can walk up to a Barista Lavazza café; swipe their debit card for their cup of coffee or any other meal and withdraw an amount that they may require. There will be no charges levied on the cardholder for the cash withdrawal transaction. Further, cardholders are not obliged to make a purchase to get cash. The service is currently rolled out in Delhi NCR & Mumbai. It will be extended to other parts of the country over the next few weeks.
Sanjay Coutinho, CEO, Barista Lavazza, said, “Barista Lavazza has always been ahead in the services it offers. We have continuously delivered exciting services keeping in mind consumer needs and requirements while offering them with a complete experience. The recent launch of our loyalty programme, “Bean O Holic”, was one such offering which was received with great enthusiasm and has found success in a very short period of time. We are now extremely proud to become the first café chain in India to partner with Visa to launch the country’s first Cash at PoS facility at our cafés.”
Consumers will now enjoy more convenient locations to access their money and the ability to combine accessing their funds with their trip to the café. This is enhancing the convenience and power that is being offered to Visa Debit cardholders!
Uttam Nayak, group country manager, India and South Asia, Visa, said “Visa is delighted to partner with Barista Lavazza, one of India’s leading cafés to launch this unique service for the Visa cardholders in India. Cardholders can now pay for their coffee as well as withdraw cash at the Barista Lavazza outlets. We believe that Cash at PoS will enable Visa cardholders to access their funds in an easy, convenient and secure manner. With the launch of this exclusive service Visa continues to offer new services, which will enable Debit cardholders to further enjoy the benefits of electronic payments.”
The launch of Cash at PoS service is another step towards building a greater customer base for Barista Lavazza in an ever growing and a competitive Indian market. Barista Lavazza has been known to offer innovative and customer-centric services to its consumers.
As part of this association, Barista Lavazza is also offering upto 30 per cent discounts on customised meal deals to all Visa Debit cardholders.
– IndiaRetailing Bureau
