Gitanjali Group, the conglomerate of branded jewellery, has unveiled its new corporate logo. The new identity has been created by JWT. Describing the process of development of the new logo, Kalpita Bose, VP, head of design, JWT, said, “In the process of revitalising the identity of Gitanjali, it was important to maintain the stature and represent the diverse offerings of the brand. The new logo reflects the craftsmanship values of Gitanjali and also brings in the jewellery aspect of the brand.”
Talking about the future vision, Mehul Choksi, CMD, Gitanjali Group, said, “The new logo is yet another historic milestone on our journey from being a diamond and jewellery manufacturer to becoming the largest integrated jeweller in the world and a key player in the luxury-lifestyle space.”
Shardah Uniyal, GM, marketing, Gitanjali Group, said” This was the right time for the company to give new direction to the goals by changing its logo what it was 45 years back as a manufacturer. We will target the mid and the upper segments in the coming years.”
The Group has also revamped the colour palette of its identity, while the core Group logo uses a combination of maroon and gold. Gitanjali Jewels and Gitanjali Lifestyle have also been given new distinct looks.
– IndiaRetailing Bureau
