Founded by Anant Raj Group, Moments Mall in New Delhi, is a premium shopping mall that envisions to be a major attraction in Central Delhi at Patel Road, Kirti Nagar. The mall has planned an advertising launch on September 28 and official launch on October 14, 2011.
Spread across 7, 50,000 sq ft, with a 400 feet frontage, Moments Mall will provide not only multiple brands but would also take care of other amenities to enhance the overall experience of shopping, eating out, entertainment, etc.
“We always approached Moments as a retail brand and not as a real estate project," said Paras Arora, senior VP – retail. He added, "Moments is based on strong and basic fundamentals of zoning, category share and brand mix. To arrive at the above, we undertook a robust catchment research designed to understand the share of wallet, shopping behaviour, wish list, missing categories and formats in competition, etc.”
Key features of the mall include three dedicated floors for retail shops (different sizes to suite various needs), dedicated area for high-end lounges – Fashion Food, Khazana Snow Lounge, Chang Chinese and restaurants and entertainment for families and visitors, with attractive anchors like Kapson, DLF Brands, Westside, Aditya Birla’s More Hyper Mart, Del15 Food Court, Jammin and Reliance Digital, Reliance Timeout and Ozone.
The mall has provision for 800 cars in its multilevel car parking facility. Its strategically located on one of the busiest metro lines (Noida – Dwarka Line), with proximity to Kirti Nagar and Moti Nagar metro stations.
Moments Mall is the first mall to have a 24×7 online live radio installed with a live radio jockey. Radio Moments is India’s first fully operational commercial, Live ’24×7′ Mall Radio. The radio shall engage Moments Malls’ visitors beyond traditional communication mediums and bring the success of modern FM radio together with subliminal marketing to create an effective promotions opportunity for advertisers. Radio Moments has been set up to create an interactive community within the mall and include the participation of visitors, stores and advertisers.
-Priti Payal
