Nokia India and Indiatimes Shopping have launched Nokia’s online store, NokiaShop, to deliver mobile devices directly from manufacturer to the users. The online shopping portal will offer Nokia devices and accessories.
Commenting on the association, Viral Oza, Director, Marketing, Nokia India, said: “At Nokia, we have always invested in setting up a formidable retail network. Through our association with Indiatimes Shopping, we are confident that we will be able to offer a superior online shopping experience to our consumers by giving them an opportunity to buy their mobile device directly from Nokia.”
Rishi Khiani, CEO, Times Internet said that the partnership is a step further to bring more offline brands to the online space. The brand strength of Indiatimes Shopping, its resources, knowledge, and credibility in the e-commerce space will provide Nokia the right platform to connect with its users.
Talking about the partnership, Gautam Sinha, Director Technology and e-commerce head, Times Internet, said: “We are pleased to partner with a top brand like Nokia and help them reach their online customers. Our aim is to capture the online mobile handset market in the next few months. Significant investments have been made in warehousing and last mile delivery to ensure a world class shopping experience for our customers.”
A recent report by the Internet and Mobile Association of India (IAMAI) reveals that India’s e-commerce market is growing at an average rate of 70 percent annually and has grown over 500 percent in the past three years alone. Given the potential of e-commerce industry, Indiatimes and Nokia are confident of high growth in the mobile phone category within the next two quarters.
Nokia devices connect more than 1.3 billion people every day. Times Internet Limited (TIL) is the Internet and mobile venture of the media house Times Group. Indiatimes.com is TIL’s flagship brand and receives more than 1 billion page views per month. In the mobile space, Indiatimes is accessed by over 50 million consumers across all telecom operators in India.
-IndiaRetailing Bureau
